Google Search Console: Overview
The Google Search Console, formerly known as Webmaster Tools, is a free tool from Google to measure website traffic and performance. It also helps to identify critical technical issues related to the website and existing errors. You just need to know the basics of SEO to use this tool.
Google Search Console features
The Google Search Console can do the following
A performance report can help you learn more about querying a user on your website or website. This report provides an opportunity to optimize your existing content with new keywords for which the page has become visible in Google Search.
Website visibility in the Google search engine
Even without the Search Console set up for your website, you’ll see some visibility in the Google search engine. However, this does not guarantee that all required pages will be served by Google Search. By setting up the Search Console for your website, you can ensure that all pages needed for crawling and indexing are sent to Google through site maps.
Problem notifications on the site
Once you have set up the Search Console for your website, you will receive email notifications about any issues you may have with the website. You can also use the Index Coverage report to track these issues. Once you’ve fixed these issues, the Search Console also has an option to notify Google.
Check the appearance of web pages for Google Robot
You need to make sure that there is no difference between the content provided to users and Google robots or crawlers. You can use the URL Inspection Tool in the Google Search Console to test URLs. You can also check the appearance of the web page for the robot using the screenshot of the web page generated by the tool.
Check the ownership and add the ownership of the website to the Search Console
To add a website property to the Google Search Console, you’ll need to confirm that you own the site. Depending on the type of website owner you have, you can use one of the following seven methods to verify ownership in the Google Search Console.
Download the html file
Google Tag Manager
Here is a video from the Research Console team that goes into detail about each of these examination methods.
Google Search Console Tools
Amplifier testing equipment
The AMP test tool is used to verify that the created AMP pages are configured correctly to appear in Google search results. Accelerated Mobile Pages (AMP) are pages that run on fast-loading mobile devices. You can enter the amplifier page URL in this tool to check for errors.
Test tools optimized for mobile devices
There has been an increase in the number of searches performed on mobile devices compared to desktop computers. Therefore, it is important to make sure that your site is compatible with mobile devices. This mobile-friendly testing tool reveals any issues with mobile device usage that affect the user experience on small-screen devices.
Here are some standard errors in mobile usage.
The window is not configured
Viewport is not configured for device width
content larger than the screen
the text is too small to read
Items that can be clicked too close to each other
Wipe the device
The Google Search Console Removal Tool allows you to remove specific content from a website so that it does not appear in the Google search engine for a temporary period of approximately six months. You can use this tool when you want to delete an entire page so that it does not appear in search results. The tool can also be used to remove certain content from a page without removing the page from Google Search.
If you still want to display the page in Google Search, but want to remove some of the content, use the Clear Cache query type. You will find this tool in the index area of the Google Search Console.
Note: Before you can submit a “cache” request, you must remove some of the content from the page. This will ensure that the page is presented with updated content if Google robots crawl the page again.
Rich search engine results
Did you add structured data markup to your page? In this case, before activating the page, you can use the rich search result to see how the page will appear in a Google search. You can enter the code snippet or test URL to check for errors. Frequently asked questions, guides, movies, products, videos, local businesses, recipes, events – these are just some of the types of charts supported by this tool right now. Here are some examples of rich search results that appear in Google Search.
Rich results through the process diagram
Note: Google does not guarantee that the page will be displayed as displayed by this device. It depends on factors such as the user’s search request, location, search history, and many other factors.
URL verification tool
This tool provides information about pages indexed in Google and provides the ability to submit crawling and indexing URLs. Below is a summary of the information provided by this tool on a URL or webpage.
current page index position
Google Bot version
AMP errors, if any
structured data marking error
Indexing issues, if any
report from the Google Search Console
Performance reports (Google search: web, video, and images)
The performance report covers the top four values for a website’s performance over 16 months. These statistics are clicks, impressions, average position and CTR. You can view these values in different sizes, e.g. B. Case, page, country, device, search presentation, and date. This report will help you draw the following conclusions:
Find the ones that get the most clicks on your site. Received impressions, average position, and average CTR for these requests
The best sites and countries
High performance tools and rich display of results or results of marking structured data
Note: You can select any of the above sizes as a filter for more detailed data. In addition, you can use the date comparison feature to see if your site’s performance in Google Search has improved.
Keywords that are ranked for a specific page based on the type of image search result
Click for Brand Question or Non-Branded Question with Question Filter
Performance reports (Google Discover)
Google Discover is Google’s personal content recommendation engine. Provide content to users based on their interactions with Google products and services. You can find this content in the Google app and in the Chrome browser’s search bar. When you reach a minimum threshold of impressions in Discover, you’ll be able to see this report. The key values in this report are clicks, impressions, and CTR. The dimensions are the side, the country, the presence and the dates of the discovery. You can select any size as a filter to get detailed data.
Appearance speed ratio
This report includes FCP and FID values related to page speed for desktops and mobile devices. Helps identify fast, medium, and slow pages based on FCP and FID settings. You can improve the user experience of your site by making sure that most pages are at a moderate speed.
This report allows you to view the history of sitemap submissions, as well as any errors that Google encountered while processing recently submitted sitemaps. It also shows the number of URLs found in the submitted site map. Clicking the Index Coverage icon in the Sitemap report will help you identify errors, warnings, and URLs that are excluded from the submitted sitemap.
Links are one of the many ranking factors for Google. You need to make sure that your site has relevant links as well as a good internal link. This report contains data about internal and external links to the site. It also provides links to important external websites as well as the text of the link above.
The coverage report shows all the pages that crawlers have crawled or attempted to crawl on your website. The following index state groups these error and warning pages as valid, valid, and excluded. Ideally, as your website grows, the number of valid pages should increase.