How To Get Free Traffic To
The Website With Quora
There are many ways to increase traffic to your website. However, it
is surprising how much of this free advice is not accepted by
entrepreneurs. Increasing organic traffic to your website is the
first step in attracting new prospects to your business.
Good quality organic traffic means people are coming to
your website and spending time on it. They consume the content,
often come back later and take advantage of some of what your website
has to offer.
What is Quora?
Quora is an information-driven website where people ask and
answer questions.
The question “Who will win in a fight between Superman
and Captain Marvel?” Go to How to Market on Social Networks.
With almost 400,000 Quora threads right now, you’re sure to
find something worth talking about. Similar to Reddit, Quora relies
on a credit-based positive voting system. The more people that vote
for your answer, the more attention you will get. On Quora you can:
Publish content like you would with the LinkedIn publishing
platform.
Work with industry influencers to direct your questions to
specific Quora users.
Research specific topics and keywords related to your
company.
Spend money to attract more people to ask your questions.
Why do you need a Quora Marketing Strategy?
Quora is great for increasing organic awareness, building
your reputation, and even helping you learn more about your audience.
On this platform you will find:
Exceptional Reach – Share your questions and answers with
over 300 million monthly visitors. Quora is one of the most
respected UGC platforms.
Search visibility: Quora questions can be searched through
Google. Here your content will always be kept green so that people
will keep coming back to your website if something goes wrong.
Thought Leadership Ability: There are many top writers on
the platform, including Noam Chomsky, former President Obama, and
Justin Trudeau. Join their ranks and build your brand.
Know more about your audience: Quora is a platform for real
people looking for real answers. When you help your audience, they
will support you by investing in your products and services. You may
also end up with some new brand advocates.
How Quora Strengthens Your Marketing
The platform does not give you another way to reach your
audience. It also provides a roadmap for what they are looking for
in your company.
Why waste money on expensive consumer surveys when you can
find out what your customers are asking on Quora? Questions and
answers give you a good overview of your customers, their opinions
and their needs. Even if you are struggling with writer’s block and
need to update your blog, your Quora marketing strategy will help.
When a lot of people talk about a certain topic like “How
can I increase my followers on Instagram?” They know it’s worth
writing.
You can also follow topics on Quora to see what your
competition is up to. Stay ahead of them and proactively solve
customer problems to stay relevant.
Paid Ads on Quora
When you create a Quora account and sign in to the
platform, your Ads Manager will appear on your profile under the
Create Ad option. You will need to create an advertising account to
get started.
There are many ways in which you can use Quora for
marketing. When it comes to paid ads, conversion targeting is often
the best option. Quora conversion optimization campaigns use a
specific “conversion” pixel so that businesses can track
the impact of Quora ads on their website.
Quora. on ads manager
To use the Conversion Pixel, you need to have it on your
website so that you can track the movements between your website and
the platform. You should also determine the cost per job (CPA) and
pay based on the CPM.
Like most forms of social media advertising, you can target
your ads to appear with specific keywords. Additionally, you can
choose the type of customer you want to reach by selecting
“Interests” related to your ad.
Best practices for using Quora for brands
At a time when customers are getting bored with traditional
marketing campaigns, advertising teams need to think outside the box.
Successful advertising isn’t just about engaging your
audience and getting them to your website. You have to find your
customers everywhere and provide them with value that will make them
follow you. Quora is a great tool for this type of marketing as it
proves its worth by giving detailed answers to the questions of the
audience. It’s important to remember that Quora’s mission is to
provide as many users with meaningful answers to questions as
possible, rather than just sending an announcement. This means that
you will have to take some time to understand the nuances of this
platform’s community.
So How Do You Start?
1. Create a Fantastic Bio
No matter what social platform you use, a good profile is
always essential. Quora is unique in that, for the most part, you’ll
be able to profile individuals, not just a brand. You need to
determine who in your organization will publish the answer.
Quora will display the first 50 characters of your profile
as a tagline for each of your responses. It’s a good idea to include
your company name here so readers can see where you’re from. You can
also have clickable links throughout your bio. While it is important
to use these links sparingly, they help to redirect traffic to your
most useful web resources.
If your brand is targeting multiple specialties, create
topic-specific bios. For example, you might have a biography that
shows your background as a health marketer and how you have been
successful as a personal trainer. To create topic-specific
biographies, click through to your profile page. On the right you
will see the Know About column.
Quora Highlight and Credential Fields
For each selected topic, you can describe your experience
in this area. Once you’ve proven that you know what you’re doing,
fill out the rest of your Quora profile in:
Your interests: Make sure they are related to your business
or area of expertise.
A detailed about me section: Add information that
demonstrates your thought leadership. Add a link to your website (a
little less) if you can provide more context.
Your diplomas and diplomas
Your location or cities you visit regularly
An attractive profile picture. A clean shot over the head
and shoulders is usually the best option for professionals.
A complete bio will help you find yourself on Quora and
make your answers more reliable.
2. Follow up with releva
nt topics with notifications
One of the best ways to use Quora for marketing is with
your research.
You can preview opinions from people in your industry,
track topics, and send questions to your inbox. First, enter a
keyword you want to track in the Quora search box.
Quora suggested topics on “Social Media Marketing”
Quora provides a list of auto-populated suggested topics
for you to explore. When you click on a topic page, another list of
related topics appears next to it.
To follow a topic, press the follow button. If you want to
receive notifications you should also make sure that your email
notifications are set up correctly. Go to your Settings page and
click on Email & Notifications. You can choose the frequency and
type of email that Quora sends.
3. Find the correct question to answer
Knowing what questions to answer is an essential part of
learning how to use Quora for marketing. There are currently lakhs
of inquiries going on on the platform. However, not all of them will
add value to your business.
After all, you want to show people that you are an expert
in a certain field.
One of the easiest ways to find relevant questions is to
enter a keyword in the query box at the top of the platform and
select Search. After you have created a list of questions, filter
your results based on the previous month’s query. You need to focus
on topics that are currently relevant, gain both visibility and give
your authoritative voice in entirely new discussions.
Here’s how to make the most of your Quora marketing
strategy and increase your brand presence:
Choose topics that are right for your business – look for
words you’ve written about recently or a problem your product or
service solves. With meaningful statistics and case studies you are
great social proof to answer any question.
Find popular topics – As you browse Quora, you’ll see a
positive comment section below each question. The discussions with
the most positive votes tend to get the most views. If you provide a
practical answer, you can get thousands of views every day.
Answer new questions too – don’t just focus on the most common
questions. You have a better chance of filling your profile with
evidence of knowledge if you already answer new questions.
Respectfully
Vasile,