Email Marketing Best
Practices 2021

1. Send Welcome Email



The welcome email is
the most effective message you can send.


Based on the latest
data, average open rates exceed 80% and click rates are around


If someone enters an
incorrect email address, the welcome email will be sent back. It
then notifies your email provider to remove it from its list.


They also reassure
their new email recipients that the registration has worked and the
information they requested is on the way.


They also help you stay
in touch with new customers. At the beginning of your journey, give
something valuable or exclusive and watch the clicks increase.


The best email strategy
in Patagonia is this: engaging your new customers with a welcome


Greet your followers
with a welcome email like this one from Patagonia.


2. Measure Your Email
Marketing Campaigns Well


Every email marketer
wants their newsletter to be at the top of their inbox.


After all, most
customers choose which emails they see first.


So when should you send
your email?


Our latest research
shows that the best time to send an email is largely a personal
matter. It varies by location, industry and target group.


These tools
automatically adjust the delivery time for each individual customer
based on their past behavior.


However, if you cannot
use a time sending optimization algorithm, you need to consider the
following consequences and possibly send your emails early in the


Best time to email
aggregate results.


Best Practices: Adjust
airtime to suit your customers’ behavior and needs.


3. Choose the Right
Email Frequency


Another good email
marketing practice is to know how often you should contact your


And it can be a
difficult task.


If you look at the data
on sending frequency, we find that email marketers who send only one
newsletter per week have the highest average open and click rates.


This is a popular
method as 49% of all the accounts we analyzed send only one
newsletter per week.


About 19.5% send two
newsletters a week and 9.32% send three newsletters. Only 5.5% and
3.93% send four and five emails, respectively.


Email campaign best
practices: Adjust how often emails are sent to get above-average


One question to ask
yourself: How often should you send out your newsletters to maximize
conversions while maintaining a low subscription rate and spam


Also, since most
marketers want to maximize the ROI of their email campaigns rather
than the average click-through rate, we need to look at the total
number of conversions they generate.


With this assumption,
it is best to send two or more emails in the same week.


But to be sure, we need
to consider a few other factors: the additional revenue you’ll get
from sending an additional campaign, the number of customers who will
leave your list after receiving too many messages, as well as these.
The cost of converting probabilities .


How many times do you
have to email your way back.


How sending frequency
affects spam complaint rates.


Excess email, on the
other hand, leads to less engagement, increased opt-out options, less
visibility for all customers, and more complaints.


When it comes to the
optimal transmission frequency, there was no clear winner.


Top email recipients
(who account for 83% of all emails read) can tolerate up to five
emails a week from a given sender before their complaint rate
increases significantly.


It all depends on your
market and your products.


Divide your audience
into two or more groups and see if sending an additional email
campaign improves your results both in the short and long term.


If you’re not
interested in experimenting, you can also ask your audience to manage
their frequency using the Messaging Preference Center.


Remember that while you
can easily control how often you send emails, it is often more
difficult to keep track of how many triggered emails are being sent
to your contacts each week, especially if they respond to an action.
Are sent in.


4. Use Email Delivery
Best Practices

best picture


Email delivery is
critical to the success of your campaign. It doesn’t matter how
interesting or engaging your emails are. If customers never see
them, they don’t convert.


One way to make sure
your email is visible is to check the email addresses you’re sending
to. This can easily be done with an email checker that ensures that
the email address exists and is valid.


Many marketers assume
that only their email service provider will handle email delivery.
But there is more.


The content, frequency
and SEO methods of your emails affect delivery.


5. Use a Memorable
Sender Name


First impressions


And in email marketing,
that might even be the last thing you do.


If your email doesn’t
get noticed or isn’t trustworthy, your customers probably won’t even
bother to open it.


Because of this,
looking up your sender’s name is one of the best email marketing


Think of it as your


Your customers have to
give good feedback. Then you check the subject line and preheated or
open the email immediately.


6. Delete


noreply @ addresses are
a bit ironic.


Most marketers will
swear that their customers are the center of their business.


Let them take note of
your opinions and comments, both positive and negative.


And after gaining their
trust and convincing them to fill out a registration form, they use
an email address that simply says:


The sheer volume of
out-of-office and mechanized messages to be answered can often be
overwhelming. And sometimes your email doesn’t look like something
people are going to reply to.


But your customers may
see it differently.


Don’t make it difficult
for them to speak their mind.


You likely have company
profiles on Twitter, Facebook and LinkedIn to keep up with your
customers. And be available.


Same goes for email


Who knows, maybe those
who care enough about the answers are your best brand ambassadors.


The advantages of
getting rid of the norply@address outweigh the disadvantages.


Do not reply to a
Google+ email address announcing the closure of your platform.


The unanswered Google+
email address announces the closure of its platform.


7. Make it easy for you
to unsubscribe


As an email marketer,
one of your main goals is to grow your email list. And while you
spend a lot of time and resources getting people to sign up for your
email, you also have to understand that they may opt out at some


There can be various
reasons for this. For example, they can no longer use your services
because they have moved to a new location. Or you have already
bought a similar product elsewhere. Whatever the reason, there is no
point in maintaining a grudge and forcing people to stay on your

the end

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4 thoughts on “Email Marketing Best Practices 2021-News

  1. You really gave us some great practices to follow with our email marketing. I know if I get a lot of emails from the same company in a week I usually end up unsubscribing so working out the tolerance level of your subscribers is paramount to your success. Do you think that you would still get a good response if you only sent a newsletter once a month?

    1. It’s a surprise to me to be commented on by you.

      Everything must be done in moderation.

      Thank you very much!



  2. Hi Vasile, I have only recently signed up with an autoresponder and started to build my list, so find this to be a very helpful post. Anybody just starting with email marketing wonder about the points that you have raised here, so will find this very useful. So how soon after somebody joins your email list, should you send the welcome email? Immediately, or wait a few days? Thanks

    1. Thanks for your attention!

      I think it should be sent as soon as possible.

      As a rule under 12 hours.



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