How To Find Content Ideas
For A Website
Here are the top 12 ways to find content ideas for a website:–
1. Create Related Lists in Groups
When you’re ready to start writing new content, there’s no need
to sit around and decide what to write about.
It is a waste of time and inefficient.
Give yourself enough subjects for at least a month or two. If
you publish three articles a week, you should aim for at least 12 to
24 new ideas.
So many times
Thinking becomes much easier when your mind is focused on a
task. First you come up with ideas. As you begin writing, you can
refine the headings.
This strategy makes it easier for you to create content. You
can choose a topic from your list and start writing.
2. Social Network Subscribers
Start with the people who follow you on social media. Click on
their profile and see what they are talking about.
Read tweets. Look at the pictures. Find out which brands they
Some of them can lead to a dead end, but others can be
extremely conducive to your brainstorming process.
And even if you have a huge following on social media, you
still have a great source of ideas.
You can also ask your customers directly. Post a question on
your Instagram story and ask for answers.
Let’s say you have a brand related to the fitness industry.
Ask your followers a question about their favorite unconventional
workouts or foods that help them lose weight.
The answers will help you come up with new content ideas.
3. Blog Comments
Check the comments on all your posts. You should do this even
when you are not trying to come up with new ideas.
It gives you the opportunity to communicate with your audience.
Always reply to their comments.
These comments can be a great source of inspiration. I can
extract concepts from them to write about in the future.
When people ask questions in the comments section, those
questions can be used as the title of a new topic. Just edit few
words to make it SEO friendly.
Whatever the comments of your audience, I’m sure you can
generate at least an idea or two from this section of every post you
The best thing about this font is that it is almost endless.
As long as you keep posting new posts, there will always be new ideas
hidden in the comments.
4. Conduct Interview
How do you know what kind of content your audience wants to
see? Ask them to tell you directly.
behavioral interview. Ask them about their habits.
The best thing about an interview is that it doesn’t come easy.
You don’t need a clear black-and-white question with a clear yes or
Just find ways to talk to people.
You’d be surprised how interesting some of these statements can
be. First responders may start giving you new content ideas without
even realizing it.
You must record your interviews. That way, instead of
desperately trying to write things down when someone is talking, you
can look at them later.
5. Competitive Website
If you don’t know what to write, check out your competitors’
blogs. This is one of the best ways to create long related lists in
Don’t get me wrong, I’m not asking you to steal or steal. But
there’s nothing wrong with using your own headings and concepts to
Check out their posts and start writing about topics you
haven’t covered before.
You have a huge advantage here because you can try to make your
post on the same topic even better than yours. For example, let’s
say you’re using a top 10 list from a competitor’s blog as
inspiration for a new content idea. Well, you can try to improve
them by making a top 15 list on the same topic.
In addition to getting your competition’s headlines for new
content ideas, you can also showcase other aspects of your website.
Read their comment section. You’ve already done this with
comments on your website, so it makes sense to bury ideas on other
websites as well.
See if they have a FAQ page on their website. All these
questions can be ideas of topics to write.
6. Suggestions for Google Search
If you have a general topic in mind, search for it on Google:
Take a look at all the suggested topics I use when writing
All of these suggestions may be topics that should be
In addition to search suggestions, you can also see related
searches at the bottom of the page:
If you’re not sure what to look for to generate these
suggestions, start with the content titles you’ve already posted.
The reason this is such a good strategy is that you know the
topics are relevant to your audience.
Plus, you can rest assured that these new headlines are SEO
optimized because you got them through Google.
7. Current Events
Depending on your brand, you may not want to report the latest
It doesn’t appeal to your audience and doesn’t suit your
But you can certainly find ways to be creative. Whenever you
see news or read updates from an online source, try to figure out how
to make these topics relevant to your brand.
Find local events or national trade shows related to your
Provide your audience with information about the event. Tell
them what they need to know if they want to participate or register.
8. Product Reviews
Think about new products you’ve used in collaboration with your
brand or industry.
You can review these topics in blog posts or video demos.
For example, let’s say you have a website about camping and
other outdoor adventures. Whenever you go fishing and use a new rod,
this is a great place to write about your experience with new
If your company is launching a new product, use this method to
generate promotion for the new product launch.
You can also write reviews for products you don’t own and never
use. Simply search for products online and base your discussion on
online customer reviews.
9. Theme Generation Platforms
If you’re still stuck and can’t find anything to write about or
research, use online sources to generate topics.
The HubSpot Blog Idea Generator is one of my favorites.
As you can see, it’s quite easy.
Simply add a few keywords you want to include and the tool will
generate a list of possible solutions.
10. Personal Stories
When in doubt, tell a story about an incident that happened to
It could be a success. Or maybe you’re telling your audience
the story of your mistake.
How did you learn from this? How did you get to where you are
This can be a new or past history. The art of storytelling is
Personal stories are great because they make your content
unique. Even if people have similar stories, your contact
information belongs to no one else.
11. Subscribe to the newsletter
Get content ideas delivered straight to your inbox.
Subscribe to industry newsletters. They keep you updated with
current events, news and happenings.
You can also subscribe to competitive newsletters. See what
they are discussing with your customers.
Use the topics covered in these emails to generate new content
12. YouTube Videos
All companies should have a YouTube profile. Use it to upload
videos and then share them on all your marketing channels.
But YouTube can also be a source of generating new ideas.
Treat it just like the Google search I mentioned earlier. When
you start writing a topic, you will be given some suggestions.
While you’re watching a video, you can also view related videos
from the sidebar.
Let’s say your brand is part of the automotive industry.
Here’s an example from ChrisFix’s YouTube channel:
This video explains how to change the oil in the car. But
watch the video in the sidebar I highlighted.
These related topics cover how to replace brake pads and how to
fix rust in a car. Both are relevant new content ideas related to
In addition to finding topics based on the title of the video,
you can also check out some of them to take inspiration from their
Just like you did with your website and your competitors’ websites,
you should also read the comment section on YouTube videos. Check
your videos as well as comments on videos you watch to generate new