How To Write Valuable Content
Here are some ways to write valuable content:-
1. Be The Boss
No, authorizing your stuff doesn’t mean you’re a high school principal and teaching some unruly teen.
Being authoritative in your content means knowing what you’re talking about and showing it off. It is an authority in terms of Google’s EAT standards: Experience, Authority and Reliability.
In case you haven’t heard, Google uses human reviewers to test the quality and accuracy of search results and publishes guidelines for those reviewers including how Google rates rankings for research. A major factor that separates a high quality search result from a low result is the amount of expertise, authority and credibility present in the content.
To prove your competence, authority and credibility you must:
Use Your Knowledge – Use years of experience in your industry to create examples that illustrate the points and concepts you want to explain.
Showcase your work: Mention relevant material on topics that broaden the topic you are writing about in this article.
Use Research – Add statistics and data from the reading and research you’ve done (because if you’re really an industry authority you’re going to be tracking these kinds of things). Make sure the information is up to date and related to the original source.
Keep author biographies up to date on your website – biographies should include the author’s experience, how he received it, and references.
2. Be Informative and Comprehensive
Your readers can access your content because they have questions (especially if they found it on Google). Be sure to answer.
Here are some tips to help you out:
Research the questions your readers are asking – topic, audience and keyword research will get you here. They help you understand what your readers are looking for and what their key questions are. You can then focus on creating content that answers these questions.
Stick to one theme in Wheelhouse – refine the focus of your content. Explore a common theme or a few key areas of the subject. That way, instead of floating above the surface to tell your readers what they already know, you can dig deeper and provide useful information.
Set a goal for each piece of content you create – Before you start writing, decide what that content will do for your audience. How will this help you? Once you achieve that, use that goal in content. Let the reader think that they have learned something or solved a problem.
3. Be Readable
The third way to create valuable content is easy, but many people make mistakes. It is about readability and also about:
Write at the level of understanding of your audience
Write for the medium in which your words appear (ie large and small electronic displays)
Write for clarity and meaning.
Format text clearly and logically based on legibility principles such as hierarchy, white space, contrast, and consistency.
4. Have an Attitude
If your content isn’t new, there are answers for everyone, and what your peers in the industry see only adds to the noise.
Give your readers a fresh look at a tired topic – see what’s already out there and try to be different or better.
Provide unique turns, angles or perspectives that only you can do.
Add personality to your content – Some people find this easier to do when writing. Others prefer video or audio, and some find that personality is best shown when another author interviews them. Think outside that old box or find a way to break it.
5. Give Satisfaction
At the end of the day, valuable content is satisfying content. New knowledge replaces illusion. Readers are satisfied.
Satisfaction combines all of the above tips into well-executed content. For example, if the goal is to introduce your novice readers to a large topic, use clear terminology, explain words they haven’t heard before, and avoid introducing more advanced topics. If the goal is to differentiate your content, analyze high-level content to measure responses and see how you can improve them.
But satisfaction is also based on a few other tips:
Move the topic from front to back – don’t skip essentials. Writing about how to cook apple pie, you need to cover the crust and filling. When writing about SEO, you need to analyze the on- and off-page factors that affect ranking.
Close it – don’t frustrate the reader. End your article with a clear ending that reiterates the main point. If possible, include a parting thought that nicely summarizes what you’ve learned.
Here are a few tips: –
1) Update your favorite content.
Marketers often focus on generating as much content as possible, tracking news, trends, and what others are doing. This approach means that you are effectively creating content just to keep up with others. But like I said, content by content is not effective.
2) Ask people what they need.
The biggest mistake you can make whe
n you brainstorm is, “What are we going to write about?” It is short-sighted because it does not take into account who is consuming your content.
3) share your winnings.
It doesn’t mean your quality or how many awards you’ve won; This means that ideas and discoveries that have helped you may also help other people. Have you implemented any new strategies with impressive success? Did you learn any useful tip, solution or trick that made your life so much easier? This type of knowledge is extremely valuable to others.
4) Share your mistakes.
It’s only natural that you want to focus on your successes rather than your failures. Failure is humiliating, but it is part of what makes us human. Because of this, failure can be incredibly valuable when it teaches you something. As Nelson Mandela said, “I never lose. Either I win or I learn.”
Simplicite an idea
One of the biggest imperatives in content marketing should be to “respect your readers’ time”.
It’s tempting to put as much content together as possible in one piece (with the goal of getting more bang for your money), but when a message that can be delivered in 30 seconds takes 3 minutes, or 3,000 words, you’re going to want to put together as much content as possible. People are confused.
Just because you can talk about a topic indefinitely doesn’t mean you should. (Think of those long, repetitive blog posts on Medium designed to demonstrate the author’s ability to use SAT words and semicolons.) This is autocomplete, but not required.
6) Create useful tools and resources.
Giving people the knowledge to do something is helpful; It is godly to give you the tools and resources to do so. (And of course, enabling these tools is also a great way to generate leads.) The good news is that this type of valuable content doesn’t take long to create.