Some Amazing Ways You Can
Drive Traffic To Your Site
They
have an amazing website. They got a great domain name, created great
designs, and wrote tons of content.
Different modes of traffic
First, you need to know the different types to visualize the
following steps.
There are two main types to be aware of: organic traffic and paid
traffic.
The term “organic traffic” refers to site visitors that
come from search engines such as Google or Bing.
On the other hand, visitors who are considered as paid traffic are
those who reach your website through ads (such as Google AdWords and
Facebook ads), promoted links, and other payment methods.
Organic traffic is a long-term investment. Getting your website
on the first page of search engine results is tough competition. You
may not see meaningful results for months, especially if your website
location is a crowded industry.
If you want to see immediate results, target paid traffic. You
can set it up in minutes and get traffic on the same day.
Tons of advertising services offer different targeting options as
well. You can choose who sees your ads based on location, age,
gender, and other criteria.
As good as it feels to get instant results, be prepared to spend
big bucks on paid ads. Advertising costs can be heavy on your
pocket, especially in some markets where there is a lot of
competition.
Best way to drive traffic to your website
Your website doesn’t have to suffer from lack of traffic. Sit
back, read the guidelines below, and find out how to drive traffic to
your website.
1. SEO Optimization
Optimizing your website SEO means making your website more
suitable for both search engines and visitors.
SEO is well used and helps your website to rank high on Search
Engine Results Pages (SERPs) and drive traffic to your website.
Keyword research for your content is an easy way to start
optimizing your website. They know if a lot of people are searching
for a particular keyword and how high the competition is.
From there, you can determine which keywords you want to use that
can rank well on search engines.
2. Email Marketing Campaign
While SEO is a great way to show customers the potential of your
website, you need to make sure they don’t turn to you as well.
Interact with visitors by sending regular email newsletters and
promotions.
Keeping in touch with existing visitors will keep you noticed and
encourage them to keep coming back. As a regular customer of a cafe,
you will be loyal to your site. This is a great way to drive traffic
to your website.
To launch an email marketing campaign, you must use email
marketing services such as MailChimp and Constant Contact. You can
try out their free versions to get started, and then as your website
grows, you can upgrade to premium plans.
3. Social Networks
Social networking sites are a powerful tool to drive traffic to
your website. If used wisely and effectively, it will not take much
time for visitors to come to your website.
First and foremost, always make sure your content is easy to
share. People love to share interesting posts found on the internet
with their friends and family. Don’t miss this opportunity and
include social sharing tools in your blog posts.
However, don’t just sit around and wait for people to share your
content. You are the one who needs to stay active and reach new
audiences. When you upload new content, share it on social media.
It doesn’t cost you anything and can dramatically increase the
traffic to your website.
4. Write Great Content
Content is the heart of every site. With engaging content, your
visitors will keep coming back. They also share your content for
you. Isn’t this a dream?
Check out some tips below on how to write great content that
drives traffic to your website:
Research Keywords – Your content should be based on key
keywords. Think of it as a topic. So choose keywords that are
currently relevant and have relatively high traffic. As mentioned
above, you can use Google Keyword Planner or use SEMrush for more
in-depth keyword analysis.
Create Strong Headlines – This is what people read on SERPs, so
the catchier is as good.
Do not use long sentences or abusive words; Most people search
content to find information. Simplicity and clarity are essential.
Write informative content – Your content should lead to answers.
Avoid filling out sentences just to count the words.
Add pictures and videos: A wall of text will alienate readers, so
give them pause with pictures here and there.
When it comes to writing great content, practice is key. Over
time, you will learn to write effectively and drive traffic to your
website.
5. Make Your Website Mobile Friendly
The fact that cell phones make up 52% of all web traffic
should be enough to explain why your website needs to be
mobile-friendly. If your visitors have a poor mobile experience on
your website, they may never come back. You lose a lot of potential
traffic.
You must be wondering what type of website is considered mobile
friendly. Well, it should be responsive, which means it should
automatically adjust the screen to the screen size of the device.
It allows visitors to easily navigate your website without
pinching the screen. Try the Google Mobile Optimization test to see
if your website is already mobile optimized.
To build a responsive website, you will either need to hire a
professional or use responsive website templates and themes. The
latter is definitely the cheaper option. We always recommend
WordPress because all of its themes are mobile-friendly.
Mobile-optimized websites also score high on mobile search. So,
even if you produce high quality content, even if it is not optimized
for mobile devices, your website traffic will be harmful.
6. Check Out Old Content
Of course, you should always write new content to attract a new
audience. However, editing your old content is also a great way to
drive traffic to your website.
Search engines are constantly searching websites for new content.
Every time you update your existing content, it’s like displaying a
big sign that says “follow me again”. Search engines will
note, reevaluate and rearrange your page based on updates.
For faster results, update the old content that generates high
traffic for your website. Chances are they already have a good SERP
ranking, so an update will keep them relevant and increase your
chances of ranking higher.
Use Google Analytics to find your popular content and select
capacity from it.
7. Establish an Affiliate Program
Hostinger Affiliates is one of the best Affiliate Marketing
Program.
An affiliate program is a partnership in which site owners pay
affiliates (publishers) to send traffic or sales. Affiliates often
write an article about their product, convince readers to buy and set
up a referral link.
8. Internal Link
For some reason, many website managers focus on backlinks and
forget about internal links. It’s a shame because both are equally
important in driving traffic to your website.
Google uses links (internal and external) to determine the value
of a page. If a page has many links, Google thinks it is important
and will rank well.
So now it’s clear how important internal linking is, right? So
while creating content, put internal links to relevant articles.
Let’s say if your article is about starting a business, you can link
to articles about business plans and ideas.
9. Use CDN to Improve Website Speed
Google wants to give the best browsing experience to its users,
which is why website speed is important in search ranking.
Therefore, improving website speed is essential if you want to drive
traffic to your website.
A great way to increase website speed is by using a content
delivery network (CDN). It is a cluster of servers that are spread
all over the world.
When someone asks to visit your site, the nearest server responds
by sending static content. As a result, loading times are faster due
to the shorter distance between the visitors and the servers.
Respectfully
Vasile,