The Simplicity Of Growing
Your Email List
What is a Mailing list?
A mailing list is a special list of names and email addresses
of people who have given you permission to send updates and
promotions about your business.
You can create your own mailing list in email marketing
software and send bulk email notifications to everyone about updates
to your blog, online store, or other business services.
Why is it important to build a mailing list?
According to the Direct Marketing Association, corporate email
marketing in the United States has an average return on investment
(ROI) of 4,300%.
Since email subscribers have added themselves to your mailing
list from your website and have confirmed their identity by clicking
a link (double subscription), they are very interested in your offer.
Because of this, they are more likely to become paying customers.
Here are some easy ways to grow your mailing list:-
1. Create unique email content.
Do you want to keep your current customers and let them help
you grow your list? Create unique email content. If your emails are
fun, informative and valuable, your recipients will always be happy
to accept them and more likely to forward them to your network. This
will help you gain visibility and attract additional customers.
2. Encourage customers to share and forward their emails.
Include social share buttons and an “Email a Friend”
button in your marketing email. It gives you access to friends,
co-workers, and networks of recipients to expand your contact list.
At the end of your email, add a “Subscribe” CTA as a simple
text link so that even people who receive the forwarded email can
subscribe without any problems.
3. Segment your mailing lists by buyers.
Email recipients are more likely to click on emails tailored to
their specific interests, so it’s worth considering using different
types of email subscriptions to deliver content targeted to different
segments of your audience. ,
By creating several specific types of customers, you increase
the likelihood that your visitors will subscribe to one of them. In
fact, marketers using targeted campaigns have seen up to 760%
increase in sales.
4. Revive an obsolete mailing list with a subscription
Do you have an old list that you think is largely corrupt?
Create a nice subscribe message and send it to your old list and
encourage contacts to subscribe again, but also promise to delete any
contacts that don’t respond.
While it may seem ridiculous to remove people from your email
list to grow it, sending emails to contacts you know can improve your
deliverability and keep your emails from being shared with people
outside of your current data. Chances of leaving may increase.
5. Add a membership link for your employees’ signatures.
Hyperlinked email signatures can direct people to a landing
page where they can sign up for your mailing list.
In our business, mailing lists generate ten times more
conversions than social media campaigns.
It makes sense when you think about the reasons that make email
such a powerful communication channel:
1. Email is Personal
The email takes you to the user’s mailbox. No classification
system restricts its scope. It is very direct and personal.
2. Email Has a Purpose
To receive your updates, a user will fill out a form to
subscribe to your mailing list and verify their email address.
Someone who works that much is clearly interested in hearing from you
and is more open to your message.
3. Email is addressed
As mentioned earlier, the user has already shown interest in
your product or content. Since you already know what they like, you
can create highly relevant offers for better results. This is known
4. You have your mailing list
He doesn’t have Facebook, Twitter or Google. Your social media
campaigns and SEO efforts may be in vain if these platforms change
their policies. On the other hand, you own your email list and don’t
let other companies influence you.
5. Email is Personalized
People read emails in the privacy of their inboxes. The post
is not on a public timeline or newsfeed. They can ask you
confidential and direct questions. It helps to build trust and
6. More and more people use email more than once a day
You must have heard that Facebook has 1.4 billion daily active
users and Twitter has 100 million active users. What you may not
have heard is the number of people using email on a daily basis.
This is the reason that every smart company in the world has a
Big brands learned this lesson long ago, and that’s why they
spend thousands of dollars on social media campaigns to get people to
subscribe to their email lists.
They know that email marketing is the best long term investment
with very high returns because people get your message over a long
period of time at a very low cost.
Social Media Vs Email Marketing
Now you’re probably thinking, wait a minute. What about social
In fact, we’ve been asked several times if email marketing
isn’t a bit dead when social media has the upper hand.
The best way to answer this question is to look at the
information Twitter and Facebook ask for you before creating an
Enter email address to create account
Yes, this is an email address.
These companies know that email is the most direct, reliable
way to connect with their customers.
Plus, if you sign in with your phone number, they’ll ask for
your email address to help you make friends, find password recovery
options, and most importantly, send you specific emails.
Below is a view of the Social Media tab in a typical Gmail
All of these emails come from the major social media platforms
to interact with you using the content on their platform and revisit
you on their app or website.
All social media platforms build email lists because they are
smart business owners. This will help you in your assessment of what
sells your business.
While social media is a great way to reach your audience, it is
important to keep an eye on the freshness of social media platforms.
Not so long ago we had MySpace, FriendFeed, Google Buzz, Plurk and
more. Most of them are now dead or insignificant.